Begin by trimming the crusts off the white sandwich bread slices. Use a rolling pin to flatten each slice evenly, aiming for 1/4 inch thickness.

In a small bowl, mix together melted butter, brown sugar, and ground cinnamon until well combined. Spread this mixture evenly across the flattened bread slices.

Carefully roll each slice of bread tightly from one end to the other, sealing the ends with your fingers.

In a shallow bowl, whisk together the eggs, milk, ground cinnamon, and vanilla extract until smooth.

Preheat a non-stick skillet over medium heat, adding a tablespoon of butter until melted.

Dip each roll tightly into the egg mixture, ensuring all sides are coated, then place seam-side down in the skillet. Cook for 2-3 minutes, turning occasionally.

Once golden brown, remove roll-ups from the skillet and serve warm with maple syrup or fresh fruit.